Monday, June 26, 2017

Productization

See this affecting org where heirarchy is present in org structure or culture and where compartmentalization of execution is present.
There is belief that once the org structures are created the enterprise will just work like a machine with many parts. Somehow they presume that the multiple dept, verticals and horizontals will gel and work together seamlessly without politicking or becoming fiefdoms. They end up becoming the latter.
What they forget is people need to work together. These org have well developed innovation units or rnd that churn out innovative proof of concepts effortlessly but are abysmal in productizing that into a tangible product that is valuable to the buyer. Forget about selling them.
Productizing as a concept is not easy. It needs effortless collaboration of these orgs, depts, verticals and horizontals without question of jurisdiction. It's about people from various orgs working together without even for once thinking what will be their reporting structure? Where and at which level they or their peers will be? Will they be reporting to their peers? If that happens how should I behave? Am I by providing supporting that to happen ?
The main thoughts they should be having is making the product valuable. A matured product management team with the help of seasoned technologist can take that research idea and make it valuable if this factors are removed from the workplace. It can be seen that even large corps with high innovation budgets are still not able to make valuable products while small companies are able to. The reason is apparent.
It's about how your diversely talented teams work together without having any other thoughts. The leadership which can create, cultivate and sustain an environment like that will be the one to have a successful business and where the need for financial engg does not arise.